Ogilvy UK designed the new January campaign for Expedia. The vernacular of airport travel is captured through the use of the utilitarian – and often ugly – baggage tag in this very appropriate ad campaign. In this case, the baggage tags have been combined using various airport “codes” to create the message in a seriously clever and witty way. The addition of the airport passport stamp in the bottom corner completes the message and adds variety to the design. We love this campaign because it’s an incredibly smart and simple solution to drive a message home.