Save A Lung

Laughlin Constable, a Chicago design studio created this scandalous ad campaign directed at the misconception that people diagnosed with lung cancer deserve it. This campaign really brings into perspective how preconceived judgements can be skewed. We really love how much impact it has on the viewer, each statement is bold and is paired with equally bold and somewhat images. A gutsy design move that really works. Find out more on this topic at the Lung Cancer Alliance .



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