GBH a design studio in London, created this offbeat hotel identity called Mama Shelter. With various locations across Europe this hotel brings you a unique and affordable experience. With a focus on being ‘non-branded’, they wanted to bring to life a tone and feeling, rather than the traditional approach to hotel branding. This unique approach is really interesting. We love how they create humor through each artifact, resulting in a playful experience. The gift of the egg shape between the hens legs is a brilliant observation. Book your stay here.