Oliver Maltby designed this thoughtful direct mail campaign for the BBC Wildlife Fund. The project was to convey how large varieties of species are becoming extinct. The calender was sent out with a red marker, and as the days pass you cross out a species of animal. This simple clear action of “crossing” out an animal demonstrates to the user how animals are being wiped out. If this doesn’t make you stop and think…! We really appreciate the simplicity of this project, and how well it communicates.