CDR Systems is a company that Designs + Manufactures Patient Positioning Systems for Radiology + Oncology. There was a strong need to refocus the communications to the particular audiences that actually used the equipment and who were therefore the advocates for this brand.
We updated their identity and all communication pieces – including their product catalogue with this in mind. A new website was created that was focussed on telling their unique story through a video that highlighted the actual technicians who worked with this product everyday. Messaging was clear and concise. The Systems flexibility was highlighted in different portals of the site and the User Experience was vastly improved.
Visit CDR Systems.