Jody is an artist who wanted to approach several galleries and get larger exposure for her work. She was told that she could only submit a CD with her info and images. Jody’s unique asset was that she painted western subjects on large canvases with a palette knife.
This unique trait was promoted through a new brand using this palette knife as a tool to capture attention. A CD was packaged in a poster style dust jacket that contained info on the artist and showed a large scale image of her work. This was then wrapped with a sleeve with a diecut window of the palette knife. A window that begged to be looked through and ultimately opened. We were able to give the galleries what they wanted but in a very unique and memorable package.